Fruit and Vegetable Markets

SIC 5431

Industry report:

This category includes establishments primarily engaged in the retail sale of fresh fruits and vegetables. They are frequently found in public or municipal markets or as roadside stands. Establishments that grow fruits and vegetables and sell them at roadside stands, however, are classified in a range of agricultural crop production areas.

Industry Snapshot

According to the U.S. Census Bureau, there were 2,967 fruit and vegetable stands in the United States in 2009. Together they employed 19,888 people who earned an annual payroll of approximately $416 million. About 65 percent of the industry's establishments had fewer than five employees. However, the bulk of revenues was generated by large firms. Midsized businesses (with between 20 and 100 employees) accounted for 8 percent of industry establishments. California and New York dominated the sector, followed by Florida and Texas. Total revenues in the industry reached $4 billion in 2011.

Consumption of fresh fruits and vegetables continued to grow more rapidly than that of processed fruits and vegetables, a trend that began during the last quarter of the twentieth century. Total fresh fruit and vegetable consumption per capita consumption grew steadily through the first decade of the 2000s from 725.6 pounds in 2000 to 770.2 pounds in 2008. The Organic Trade Association reported that U.S. sales of organic food and beverages grew from $1 billion in 1990 to $26.7 billion in 2010, and the most rapidly growing sector was fruits and vegetables.

Sales of organic produce increased at an annual rate of at least 20 percent during much of the first decade of the 2000s. According to the Organic Trade Association in 2009, some 73 percent of Americans buy organic produce, mostly for health reasons. Of that total, 31 percent reported that they had increased their year-on-year spending on organic. Although total revenues from organic produce topped $12.5 billion annually, only 2 percent of the U.S. food supply is grown organically.

On the basis of these trends, many fruit and vegetable markets diversified throughout the first decade of the 2000s, adding organically grown varieties, fresh cut flower sections, and space for plants, firewood, birdseed, and items of seasonal, ethnic, and regional interest, as well as promotions for locally grown produce. In addition, produce stores followed the lead of supermarkets by featuring fresh-cut fruits and vegetables (especially varieties of lettuce) in plastic bags and containers.

Fruit and vegetable stands took advantage of several health scares related to contaminated fruits or vegetables at the end of the first decade of the 2000s, which drove more consumers to buy their produce locally. The industry was also helped by a report released in 2009 by the U.S. Department of Agriculture (USDA) that showed that as yield amount increased, nutrient values in commercially grown fruits and vegetables declined through much of the twentieth century. For example, the calcium content of broccoli, which averaged 12.9 milligrams per gram of dry weight in 1950, had declined to just 4.4 milligrams per gram by the middle of the decade.

However, after enjoying steady growth during the first decade of the 2000s, by the end of the decade, concerns arose that consumers could be cutting back on fruits and vegetables in response to the global economic recession. Of particular concern was the impact of the economy on the produce-buying habits of low-income families, who needed to cut corners and tended to do so by buying fewer fresh fruits and vegetables.

Nevertheless, the USDA reported that the number of farmers' markets had increased 17 percent between 1994 and 2011, and, according to the USDA's Agricultural Marketing Service: "they've been an integral part of our efforts to bring nutritious foods to Americans who participate in programs like the Supplemental Nutrition Assistance Program (SNAP) and the Women, Infants and Children (WIC) Farmers Market Nutrition Program. Since the number of markets accepting nutrition assistance benefits has increased, ... it's a great time to look at how effective farmers markets have been when it comes to increasing low income household access to nutritious foods." To accomplish this, the USDA planned three studies to occur through 2013 to assess the role of fresh fruit and vegetable stands in the feeding of America's poor.

Despite the conflicting trends affecting the fresh fruit and vegetable market, the outlook for local fruit and vegetable stands was relatively optimistic. Joseph Masabni, a commercial vegetable specialist at Texas A&M University, told Western Farm Press in 2009, "Consumers are interested in locally grown, better tasting fruits and vegetables. Opportunities exist for small farms, especially for farms near population centers." In addition, in 2011 IBISWorld reported that "the aging population and an increase in the number of Hispanics and Asian-Americans will also have a positive effect, as these groups tend to purchase more fruit and vegetables." The report added that challenges remained, however, as "industry operators ... continue to be threatened by traditional supermarkets and big box stores that aim to provide the same variety and quality of produce."

© COPYRIGHT 2018 The Gale Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. For permission to reuse this article, contact the Copyright Clearance Center.

News and information about Fruit and Vegetable Markets

Detailed Notice Inviting Tender for Scientific Disposal of Municipal Solid Waste of Grain Market Salem Tabri, Modern Wholesale Fruit and Vegetable Markets Karabara Chownk and Retail Market Karabara Chownk of Market Committee Ludhiana
Mena Report; December 2, 2016; 347 words
...inviting Tender For Scientific Disposal of Municipal Solid Waste of Grain Market Salem Tabri, Modern Wholesale Fruit and Vegetable Markets Karabara Chownk and Retail Market Karabara Chownk of Market Committee Ludhiana EMD: : 1,00,000 Form Fee...
Merchants Are Cheating with the Scales on Fruit and Vegetable Markets
Sofia News Agency; August 28, 2017; 435 words
More than a quarter of the inspected scales in the Bulgarian markets are not eligible. Reports Bgnes. In the fruit and vegetables season, the inspectors of the State Agency for Metrology and Technical Surveillance launched massive checks throughout the country on merchants using scales in their
DZD47bn for building 50 fruit and vegetable markets and 30 laboratories across Algeria.
Algeria Press Service; February 16, 2010; 269 words
MASCARA (Algeria)- Commerce Ministry allocated a budget worth DZD47 billion for building some 50 fruit and vegetables markets and 30 experiments and quality control laboratories, notably a National Laboratory between 2010 and 2014 across the country. The director of the ministry's market
Doorstop at the Sydney Growers Market with the Hon. Craig Laundy Mp, Assistant Minister for Industry, Innovation and Science, Federal Member for Reid Homebush West, Nsw
States News Service; November 21, 2017; 700+ words
...the markets. It's always a sentimental journey for me at the markets. Of course, I used to work at the fruit and vegetable markets when they were in the Haymarket, which, of course, was prior to 1975, which gives you an idea of how long...
HP Polls: Congress Faces Hard Time in Doon
United News of India; November 1, 2017; 700+ words
...achievements of the present legislator. His failure in constructing the link roads, opening of health institutions, fruit and vegetable markets are the major drawbacks that are still forcing our farmers to sell their produce outside the state," Parmajit...
Tougher Penalties under New Horticulture Code
States News Service; March 31, 2017; 700+ words
...operating in Australian fresh fruit and vegetable markets, will include the potential...commercial practices in fresh fruit and vegetable markets in Australia," ACCC Commissioner...commercial practices in fresh fruit and vegetable markets in ...
HT Clean My Chandigarh Campaign | Mandis in a Mess
Hindustan Times (New Delhi, India); June 6, 2017; 700+ words
...Beautiful has an ugly underbelly. Its grubby grain, fruit and vegetable markets scored a measly 39 marks, much below other grain...MANDIThe farmers' market or apni mandis are local fruit and vegetable markets introduced by the UT administration in collaboration...
Vietnam : IFC Invests Millions in Vietnams Seed Sector to Support Sustainable Agriculture
Mena Report; May 5, 2017; 700+ words set up in the future. PAN-SALADBOWL produces flowers for export to Japan and is entering high quality fruit and vegetable markets in Vietnam, leveraging its Japanese strategic partners expertise in greenhouse cultivation. IFC is also providing...

Search all articles about Fruit and Vegetable Markets