Entertainment Marketing Letter

Entertainment Marketing Letter articles

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Live Nation and Hertz embark on multi-year promo deal; 'driving efficiencies' with integrated B2B services.
December 15, 2011 ... Resonance has long been a key component to successful sponsorships between live music producers and consumer brands. On a most basic thematic level, car rental company Hertz makes for an easy fit with Live Nation Entertainment--think of the...

EPM to recharter 'entertainment marketing letter' as 'content licensing'.
December 15, 2011 ... Entertainment marketing is changing--and so are we. Many of the most significant media and entertainment marketing trends of 2011 had content licensing at their core: * Studios and production companies licensing video content to Netflix,...

In Youth-Oriented Promotions, Timing Issues Are (Almost) Everything
December 15, 2011 ... When developing and executing youth-targeted promotions, marketers often learn as much through the obstacles they face as they do from their successes, reports EML sister publication Youth Markets Alert. Will They Show Up? Live promotional...

Redbox and the promotional power of the dollar.(promotions monitor)
December 15, 2011 ... Redbox continues to feature its original $1 DVD rental price in consumer promotions, with the Coinstar-owned kiosk company now marketing "bundles" of one-night movie rental codes as holiday gifts. The "Redbox gifts" can be shared via email,...

Disney has Klout for 'Tangled.'.(promotions monitor)(Walt Disney Co. Walt Disney Studios)(Brief article)
December 15, 2011 ... Social media measuring agency Klout was hired by Disney to support the studio's November 2010 animated film Tangled. Under the $50,000 campaign, which is fully outlined in Fast Company magazine, Klout provided "advanced screening kits"...