ADWEEK Online articles

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ADWEEK Online is a magazine specializing in Marketing topics.

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Friendster Intros Payment Platform.
October 15, 2009 ... Friendster -- long waning in the U.S. but still a force overseas -- has partnered with MOL AccessPortal Berhad to power a prepaid payments platform for its 115 million users globally.The introduction of this payment platform, through its...

Adidas' Global Full-Court Press.
October 15, 2009 ... NEW YORK -- Adidas, very much an underdog in the category, is continuing its full-court press into the basketball arena with a campaign featuring NBA All-Stars Dwight Howard and Derrick Rose with the theme "Celebrating basketball as a...

Sidekick Snafu: A Kick to T-Mobile's Image.
October 14, 2009 ... NEW YORK -- Sidekick"s case of disappearing data may prove to be a serious blow to T-Mobile"s brand image, according to experts. While the blame for the incident lies squarely on Microsoft"s server failure, that message may not filter down to...

E-Mags Are on Target.
October 14, 2009 ... NEW YORK Target shoppers can now add e-magazines to their carts the next time they make a purchase. The Minneapolis-based retailer has partnered with digital content provider Zinio to offer a stable of digital magazines to Target and...

Study: E-mail Marketing Preferred.(Report)
October 14, 2009 ... NEW YORK -- Web users are far more willing to share personal information with marketers via e-mail than on social networking sites, according to new research commissioned by lead generation specialty firm Pontiflex.The new study, conducted by...