Direct

Direct articles

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Recently added articles from Direct:

To Obama, I'm Still Stupid.
March 1, 2009 ... Byline: KEN MAGILL Hey, everyone! I made history! I am proud to report that I'm the first private citizen I know of to have been officially called stupid in an e-mail from America's first African-American president. Heck, I may be...

The Cross-Media Challenge.
March 1, 2009 ... Byline: Crystal Uppercue Are cross-media campaigns complicated? Sometimes. But they also offer confident managers a great opportunity to boost returns on their marketing investment. Cross-media campaigns have three attributes: they...

High-Tech DM Do's and Don'ts.
March 1, 2009 ... Byline: Richard H. Levey It's not easy to sell high-tech products. Cathy Lang, chief operating officer at Aspen Marketing Services, which creates campaigns for Qwest Communications, offers guidelines on how to do it right. DO pick...

The End of the Beginning.
March 1, 2009 ... Byline: RAY SCHULTZ Is print really dying? Stories suggest that even the mighty New York Times will give up its print edition, and that the future of journalism - dismal at best in this age of the amateur blogger - is online. ...

Assessing the value of word-of-mouth campaigns.
March 1, 2009 ... Byline: Richard H. Levey Talk may be cheap, but that doesn't mean it's valueless. And while a brand may have its appreciators, unless those customers are able and willing to share their enthusiasm, word-of-mouth campaigns won't amount to...