Journal of International Marketing

Journal of International Marketing articles

16 total articles

Journal of International Marketing back issues:

2000

Recently added articles from Journal of International Marketing:

Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence.(Statistical Data Included)
December 22, 2000 ... ABSTRACT In cross-national marketing research, the question whether measurement accuracy, reliability, and validity are achieved across samples traditionally has hampered research efforts. Measurement equivalence across samples has...

RETHINKING GLOBALIZATION(S): FROM CORPORATE TRANSNATIONALISM TO LOCAL INTERVENTIONS.(Review)
December 22, 2000 ... Preet S. Aulakh and Michael G. Schechter, eds. St. Martin's Press, New York, 2000, 285 pp. There is a certain mystique about globalization in the social sciences. There is no generally accepted definition of globalization, and there is...

From the Editor in Chief.
December 22, 2000 ... I thoroughly enjoyed serving as the inaugural editor for the Journal of International Marketing. It has been a gratifying experience, providing me with an enriching and rewarding professional activity. Being in a position of evaluating a...

Executive Summaries.
December 22, 2000 ... DOES THE FIRM'S TECHNOLOGY AND MARKETING PROFILE AFFECT FOREIGN MARKET ENTRY? Frank Bradley and Michael Gannon The issue of foreign market entry (FME) mode choice is one of the most important aspects of international marketing...

Does the Firm's Technology and Marketing Profile Affect Foreign Market Entry?
December 22, 2000 ... ABSTRACT The authors examine the influence of the firm's technology and marketing profile on foreign market entry mode by testing hypotheses based on data from 105 firms in four European countries. Four technology and marketing variables...