Mediaweek

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On thick ice: NHL.com plays up fans' digital savvy to lure advertisers.(Digital)
October 12, 2009 ... With a new season underway, fan interest in the National Hockey League appears on the rise; attendance and TV ratings ate up, and every team is still in the playoff hunt. Even the league's digital properties are on a scoring streak. On...

Web talent scout: grassroots-focused Deca cooks Betty Crocker pact.(Digital)
October 12, 2009 ... The ad market for original online video has been hit hard of late by the recession and an oversaturated market. But the online video startup firm Deca has scored a spate of successes--particularly with traditional brands--by focusing on ...

Postseason payoff: TBS enjoys ratings run as Yanks get fall swinging.(TV Sports)
October 12, 2009 ... October baseball got off to a strong start on TBS, as the network's Oct. 7 triple-header averaged 4.93 million total viewers, making it the most watched postseason opener since 2005. Buoyed by big-market ballclubs, the Turner net's...

Next.(INSIDE)
October 12, 2009 ... [ILLUSTRATION OMITTED] The media and advertising industries were still abuzz at the end of last week trying to figure out how Gourmet magazine, a venerable, classy title that defined its genre, could be gone, scraped off owner Conde ...

Serving it up: New York: a look at three publishers who added new ingredients to their print offerings in search of much-needed revenue.(MAGAZINE BRAND EXTENSIONS)
October 12, 2009 ... [ILLUSTRATION OMITTED] No one needs reminding that 2009 was a horrible year for print. Overall, the industry was headed to shed nearly a fifth of its ad pages, although some are seeing their pages plummet by as much as 50 percent. And...