Brandweek

Brandweek articles

38,595 total articles

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Recently added articles from Brandweek:

Better not to mention the lousy economy.(THE CONSUMER)(Survey)(Brief article)
October 12, 2009 ... With the recession impinging strongly on consumer behavior, some brands' ads acknowledge its effects. Others remain silent on the topic. Which approach do consumers prefer? An AdweekMedia/ Harris poll, conducted last month, finds relatively...

Starbucks sues Dunkin' exec.(brandweek.com)(Brief article)
October 12, 2009 ... Starbucks is suing a former executive for taking a job at archrival Dunkin' Donuts. Upon learning that Paul Twohig accepted a position at Dunkin' Donuts as its new brand operations officer on Oct. 3, Starbucks filed suit claiming he violated...

Express yourself: Dell's custom-designed laptops try to stand out from the crowd.(CREATIVE)
October 12, 2009 ... [ILLUSTRATION OMITTED] "You can have it Steve Jobs' way or you can have it your way," said Dell's Ed Boyd, vp of consumer experience design at the world's No. 2 PC maker. Apple products may be well known for their design attributes,...

Tweetsploitation.(That hourglass figure ...)(Brief article)
October 12, 2009 ... [ILLUSTRATION OMITTED] For those who never got tired of Elfing themselves (who did?), there's a new viral time waster on the scene that you might want to check out. Black Dynamite Yo'Self will do double duty, promoting the indie flick...

Brandweek's buzz index.(brandweek.com)
October 12, 2009 ... [ILLUSTRATION OMITTED] See which brands are getting the most online buzz, as measured by YouGov. Updated every Friday.