American Machinist

OEM sells machines in 3D.(Case books)

IT WAS A FIRST FOR EDM MANUFACTURER AGIE LTD. of Lincolnshire, Ill., when a customer in Washington State bought a $175,000 machine without ever seeing it. The decision to purchase was based largely on a CD demonstration that's part of a new proprietary, computer-based 3D sales tool.

Developed by Dunlap Marketing Communications Group, the tool, called 3Detail, incorporates 3D models, animation, and interactivity to demonstrate complex industrial products, such as Agie's new EDMs. The organization works with commonly available background materials such as product photos and specifications and uses detailed computer models rendered into photo-realistic image sequences. These programmed sequences lets users interact with and visualize product features and operations. …

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