Tradeshow Week

Telecom groups talk up their shows: SUPERCOMM fades out, exhibitors and attendees wonder which way to go.

CHICAGO -- Now that SUPERCOMM is history, exhibitors and attendees are scratching their heads about which replacement show to support next year: the Telecommunications Industry Assn.'s GLOBALCOMM or the U.S. Telecom Assn.'s TelecomNEXT.

"That is the million-dollar question," said Reggie Allred, director of sales for North Carolina-based Newton Instrument, an exhibitor at the final SUPERCOMM, held June 6-9 at McCormick Place.

But even as the sun set on SUPERCOMM, some exhibitors and attendees were unaware that USTA, which represents carriers, and TIA, which serves equipment vendors, were parting ways after nearly two decades of jointly sponsoring the Tradeshow Week 200 event.

Those exhibitors and attendees apparently overlooked USTNs splashy ads for TelecomNEXT, set for March 19-23 at Las Vegas' Mandalay Bay Convention Center. …

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