The Boston Herald

Sox sign up for ticket-tracking software.(Business)

Byline: JAY FITZGERALD

The Boston Red Sox have sold out more than 300 straight games at Fenway Park.

But there could come a day when the Sox stumble and fan interest wanes, forcing the Sox to act like a mere mortal sports franchise that actually has to pitch tickets with gusto to customers.

That's one of the reasons the Sox have signed up to use StratBridge Inc.'s software, which tracks almost every detail of each ticket sold - right down to when, where and how much a person or company paid for a seat.

"We're riding high right now," said Ron Bumgarner, vice president in charge of ticketing for the Red Sox. "But we want to see and track the selling patterns now. …

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