The Boston Herald

Bloggers dog big media while moving mainstream.(Business)

Byline: Jay Fitzgerald

The pajama-wearing hordes of bloggers aren't about to collectively trade in their morning garb for mainstream corporate media duds.

But more bloggers - who love to shine a light and heap scorn on the mainstream media's foibles - are increasingly crossing over mainstream lines, writing opinion pieces for newspapers and media Web sites while cutting partnership deals or even selling their sites to traditional news outlets.

It isn't a case of bloggers "selling out" and losing their feisty character and independence, local and national bloggers say.

It's more a case of a natural convergence in which bloggers break into the mainstream media due to their online popularity - and the mainstream media experiment with bloggers and blogging in the face of dramatic changes within the media world. …

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