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Kim Boriin, CMP, events marketing specialist, Guardian Investor Services LLC, is serving his final year as FICP vice president, education. We caught up with him recently to talk about the association's education initiatives and the opportunities he sees for financial and insurance conference planners moving forward.

Q :What is your advice to FICP members on how to survive the economic maelstrom?

A: Remember that planners and hospitality partners are strategic allies who move business objectives forward. Now is the time to use the Blue Ocean practice of moving away from what's not working for our clients, highlighting what is working - and implementing new services. …

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