Albuquerque Journal (Albuquerque, NM)

Amphitheater Seeking Out Sponsorship.

Byline: Leanne Potts Journal Staff Writer

* SFX Entertainment will let a big-name company change Mesa del Sol's name in exchange for millions

Hey Mr. Businessman, looking for a way to get your company's name on the lips of people who can afford to pay $90 for a ticket to The Who? Want them to think of Sting crooning on a moonlit night when they see your company logo?

Then the folks at SFX Entertainment have a deal for you: For a couple of million dollars, the nation's largest concert promoter will let you put your company's name on the Mesa del Sol Amphitheatre.

Yup. The city's premiere concert venue is jumping on the national trend of giving clunky corporate names to everything from sports stadiums to special events (Kodak Albuquerque International Balloon Fiesta, anyone? …

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