Albuquerque Journal (Albuquerque, NM)

State byways get federal promotion money.

Byline: Michelle Pentz Journal Staff Writer

* Six of the 24 scenic and historic roads in New Mexico are recognized by Washington

The Federal Highway Administration has awarded New Mexico's six nationally recognized scenic byways nearly $350,000 in grant money for fiscal 2001 to create the first-ever statewide integrated marketing campaign.

"This is our first effort as a national scenic byways group, and our objective is to create an image where people recognize these byways, whether they're an in-state or out-of-state tourist," said Bill Hirschfeld, chairman of the Billy the Kid National Scenic Byway Project in Ruidoso and initiator of the partnership. …

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