Albuquerque Journal (Albuquerque, NM)

Heart & Soul.

Byline: Michelle Pentz Journal Staff Writer

Sheraton's owner hopes to recapture Albuquerque style with a $25 million renovation

Just about everyone here knows what Santa Fe style means: curvy earth-colored adobe walls, cozy saltillo tiles, vibrant colors and thick tree-trunk vigas for ceiling beams.

But defining Albuquerque style is another matter.

And New Mexico real estate mogul James Long is attempting to answer that question, one that's been nagging residents of the Duke City for years.

Long's answer isn't a new logo or catchy motto. It's a $25 million renovation, involving 220,000 total square feet, of the Sheraton Old Town Inn, an outdated '70s-style hotel situated in the middle of the sprawling city's historic Old Town neighborhood often called the heart of Albuquerque. …

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