Albuquerque Journal (Albuquerque, NM)

Owner Enjoys Position Of Power in City.

Byline: K.C. Mason Journal Staff Writer

* Batteries Plus specializes in delivering the right product, regardless of brand

The first question owner Jeff Hays or manager Jerry Sisneros asks a customer at Santa Fe's 3-month-old Batteries Plus store is "what are you going to use the battery for?"

At Christmas time, that could be anything from a $2.29 button battery for a Barbie Doll lantern to a $79.99 lithium ion battery for a new cell phone.

"People often forget about batteries while doing their shopping," Sisneros said. "But a 16-year-old clerk working the holidays at some superstore isn't going to be able to tell you about batteries."

Choosing the right battery for the innumerable toys, games, computers and household accessories that become holiday gifts depends on use, not brand name, Sisneros and Hays said. …

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