Albuquerque Journal (Albuquerque, NM)

Snowy Season Gives Most Ski Resorts Cause for Celebration.

Byline: K.C. Mason Journal Staff Writer

After two years of snow drought, retailers who cater to skiers and snowboarders are rejoicing over this season's conditions in New Mexico, even if they are only closer to average.

And from Farley's Food, Fun and Pub in Ruidoso to Elaine's Bed and Breakfast at Cedar Crest, the hospitality industry also is reaping the benefits of a good season.

In the Taos area, however, sales haven't rebounded. Owners of both the Kachina Lodge in Taos and the Abominable Snowmansion Skiers Hostel at Arroyo Seco blame their continued slump both on the snowboarding ban at the Taos Ski Valley and the difficulty getting customers back after two winters with little snow.

W. Dean Koop, the owner and general manager of the 118-unit Kachina Lodge, said he is losing business by the busload because ski clubs and church groups from Oklahoma and Texas are going to areas where snowboarding is allowed.

"The snow's been good when compared to the last two years, but we don't have the skiers in like we used to," Koop said. "If half of these groups are into snowboarding, they are going to go places where they can do both. …

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