Albuquerque Journal (Albuquerque, NM)

starting a new crop.(Home & Real Estate)

Byline: Story by Glen Rosales For the Journal * Photographs by Greg Sorber Of the Journal

Longtime builder changes its moniker and heads west

With the elimination of a few letters, Kaufman & Broad Homes has a new moniker.

Now using the name KB Home, the company also has a new development: Briar Ridge, at the far west end of Ventana Ranch. It's the first subdivision marketed under the new name.

"Our new name is more recognizable and memorable," said senior KB vice president Bob Buthod, who oversees the company's New Mexico operations. "Our home-buyer surveys have been telling us that 74 percent already know us as KB Home."

The name was kept singular on purpose to reflect the company's commitment to "build each home one at a time," he said.

Although already well established in the Ventana Ranch planned community, KB has taken a step at going after the family market with larger homes and bigger bedrooms. …

Log in to your account to read this article – and millions more.