Albuquerque Journal (Albuquerque, NM)

MEN PAY THE WAY.(Final)

Byline: Mike Hall Associate Sports Editor

AS POPULAR AS UNM WOMEN'S BASKETBALL IS, IT DOESN'T HAVE THE EARNING POWER OF ITS MALE COUNTERPART

University of New Mexico athletic director Rudy Davalos says it's an "aberration for people to think women's basketball is generating thousands of dollars."

The figures prove him correct.

The Lobos women last year, despite their best season at the box office and in the NCAA Tournament, made a combined ticket sales and concession stand net income of $644,596 for 18 regular-season games. Approximately $200,000 made from two rounds of the NCAA Tournament is not included in that figure.

The Lobos men, meanwhile, remained UNM's money maker. The men, despite a less-than-mediocre 10-18 season, made a net $3,836,947 in 19 home games.

Davalos says he and associate athletic director for business and finance Bill Richards figured out that the women average "a hair over $3 per ticket (in net profit) and the men average over $15 per ticket. …

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