Albuquerque Journal (Albuquerque, NM)

Girls Team Is Marketing Dream.(Mountain View)(Editorial)


It's unlikely the 5- to 6-year-olds on Moriarty's first-ever all-girls baseball team appreciate yet the importance of "branding" -- setting themselves apart in so distinctive a way as to be remembered over their competitors.

But they are a marketers' dream, an impressive lesson in making an impression.

By deciding to wear skirts as part of their uniform, the Angels T-ball team stands out in an adorable, photogenic fashion. And because boys teams are unlikely ever to follow suit, they've got a monopoly on the stylish franchise. …

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