Albuquerque Journal (Albuquerque, NM)

into RIO RANCHO.(Final)

Byline: Story by Glen Rosales For the Journal *Photographs by Roberto E. Rosales Of the Journal

KB Home enters the city with a quartet of subdivisions

KB Home has long known that Rio Rancho had potential, but the company just couldn't find the right place to put up its houses.

That's all changed.

Rather than making a tentative first step into the city, KB Home launched into a quartet of subdivisions with a new line of floor plans.

"We got some great locations, which is what we were looking for up here," said division president Mark Kinsley. "We're determined to make a concerted and continued effort in Rio Rancho."

Company officials were choosy about their entry into the new market. …

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