Albuquerque Journal (Albuquerque, NM)

Building a better hydrator.(Final)

Byline: Stephen Regenold For the Journal


New GU2O joins sports-drink race

Looking for a better glucose polymer in your sports drink? Well, Sports Street Marketing is convinced you need one.

About 10 years ago, William Vaughan, the scientific formulator behind PowerBar and GU energy gel, looked at the sports-drink market on a molecular level -- literally. His conclusion was that existing sport drinks packed too many calories and did not hydrate the body fast enough.

Several years of testing -- in lab coats and on mountain bikes -- produced GU2O, a sports-drink mix made with a highly digestible glucose polymer that supposedly hydrates the body faster than other big-name sports drinks. …

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