Albuquerque Journal (Albuquerque, NM)

New Slogan Pitches District.(Final)

Byline: Andrea Schoellkopf Journal Staff Writer

Duke City schools embark on another public relations campaign

Does Albuquerque Public Schools still "Expect Great Things?" And what about "Performance Counts?"

Enter "I am APS," the latest public relations campaign by the state's largest school district to tell people about good things happening in the schools.

The new campaign was announced Wednesday, but Superintendent for Advancement Tom Garrity is keeping details close to the vest.

He plans to reveal more information during presentations to businesses over the next few months. He hinted that the campaign would honor three key audiences: employees, students and graduates. …

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