Albuquerque Journal (Albuquerque, NM)

New radio station in Santa Fe.(Business Outlook)

Byline: Emily Van Cleve For the Journal

SANTA FE -- Will Sims was finishing up some last-minute details March 27 when he spoke into the microphone at Enchantment FM 102.9 radio for the first time.

It was 1:08 p.m. "Enchantment FM 102.9 is now on the air forever," he remembers announcing through the airwaves. "Then I started playing music."

Starting new radio stations is familiar ground for Sims. Enchantment FM 102.9 is the fifth station he's started in New Mexico and the 14th he's founded in his long career in radio. Enchantment will be similar to KLSK 104.1, which he created in the mid-1980s, and Coyote Radio 102.3, which Sims started in the early 1990s. …

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