Air Transport World

Labor's sad song. (Editorial).(Editorial)

Like the character on the Seinfeld TV series who complained that her first name made her an easy target for teasing in high school, Delta Air Lines probably has not done itself any favors by selecting Song as the name for its second attempt at building a low-fate airline-within-an-airline. JetBlue Airways already has risen to the bait, christening one of its just-delivered A320s "Song Sung Blue." Southwest Airlines Vice Chairman and CEO Jim Parker couldn't resist quipping that it was "the same old song--second verse." Should Song fail-as has just about every previous effort--Delta should anticipate more hazing along the same lines.

Yet, though we do wonder about that name, it is difficult to criticize Delta--or United Airlines for that matter--for being willing to go back to the drawing board to try to find a better way to compete with the low-fate sector even if, as in Delta's case, they have to do it at mainline pilot costs. …

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