Air Transport World

SAS. (News Briefs: Europe Report).(new low-fare unit)(Brief Article)

SAS, challenged in key home markets by no-frills carriers, will launch "a low-fare business unit" starting with four aircraft and distinctive new lively from March 30. A name for the new unit has not been revealed. It will operate single-class flights to nearly two dozen leisure-oriented European destinations that SAS normally does not serve or serves only on a limited basis. Aircraft and crews will come from the core airline.

"We will offer only one-way trips, one class onboard, no advanced booking rules and tickets must be booked and paid at the same time. Travelers will pay for onboard consumption," said Eva-Karin Dahl, director-business and concept development, who is in charge of the low-fare project. …

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