Air Transport World

Asian Aerospace fertile ground for industry. (Singapore Air Show)

The Singapore show seems ready to take its place as the third major air show on the international calendar. By J. A. Donoghue and Robert W Moorman.

Singapore Asian Aerospace'90 must be termed a success and the source of great joy to Asians, satisfied that at last, their region is getting the attention it deserves (ATW, 3/90). To many exhibitors, however, the show's success is a mixed blessing. On one hand, it gives manufacturers and suppliers ready access to the increasingly important ranks of customers in the region. Yet on the other hand, the growing stature of the show is cementing it into the biennial calendar as a command performance, a business requirement that will eat up nearly as much money and personnel time as the Paris or Farnborough shows. in a time of decreasing defense revenues, the costs are becoming more painful, yet the exhibitors are loath to pass up the business opportunities offered by the show.

During the three trade days, the show entertained some 25,000 visitors, according to Cahners Exposition Group, a 38% increase over the 18,000 who attended trade days at the 88 show. Aside from number increases, the show also had in attendance a large number of high-ranking representatives of airlines and suppliers. Obviously, they came to do business.

Plans for the next show, Asian Aerospace 92, already are far advanced. Increased to four trade days, the show will begin Feb. 25, 1992, the closing and two public days on Feb. 29 and March 1. Cahners estimates that indoor exhibition space will grow 15%, although more can be accommodated. And the chalet space, which more than doubled in '90, is expected to double again in 92, largely through the use of 2-story chalets that are common in Farnborough and Paris. In the chalets is where the important business is conducted. …

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