Air Transport World

Bmi scraps traditional fare structure. (News Briefs).(Brief Article)

Bmi british midland in mid-June scrapped its traditional "full-service" fare system and introduced a simple one-way fare structure on its domestic and European networks copying the model of low-cost carriers. Decision followed "an exhaustive review of our business model," said CEO Austin Reid. "What we had found was that one of the main areas where our no-frills' competitors had an advantage over us was our fare restrictions, specifically on our very low fires which nearly always had to be booked as part of a return journey. …

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