Air Transport World

Singapore Airlines to take 49% of Virgin.(Brief Article)

Singapore Airlines will acquire 49% of Virgin Atlantic under an MOU that calls for the two to enter into a broad marketing alliance that includes codesharing and cooperation in areas such as frequent-flier programs and airport lounges. SIA reportedly also is considering participating in Virgin's recently announced plan to launch a new domestic Australian airline this year.

SIA is investing $968.1 million in Virgin Atlantic, the holding company for Virgin Atlantic Airways, Virgin Holidays, Virgin Sun and Virgin Aviation Services, the cargo operation. …

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