Air Transport World

Al souq.(Dubai Air Show 2000 at new Dubai Airport Exhibition Center)

With introduction of its $100 million permanent air show exhibition center, Dubai has established itself as the Middle East aerospace marketplace

In Arabic, al souq means simply "the marketplace." The gold souq. The spice souq. The fish souq. And now there is the aerospace souq--more commonly referred to as the Dubai Air Show--serving the rapidly growing Middle East aerospace market. Although Dubai 2000 was the sixth show sponsored by this emirate, it was the first in the just-completed, dedicated aerospace exhibition center. The move out of the makeshift maintenance hangars cum exhibition halls of the previous five events marks it indelibly as one of the Big Four of biennial air shows.

While the November exhibition did not equal a Le Bourget or Farnborough as a forum for major announcements, some $713 million in orders were logged during its five days. And it shines brightly as a place to meet and associate with the leaders of airlines in a region of immense potential. Its geographic advantage is in allowing international companies ranging from giants such as Boeing, Airbus and Rolls-Royce down to small specialty vendors to improve their presence in the Middle East market. …

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