Air Transport World


Behind the scenes of Continental Airlines' remarkable comeback By Gordon Bethune, CEO, Continental, with Scott Huler. John Wiley & Sons, New York. 285 pages with index; $24.95. Available from Airways Collection, P.O. Box 1109 Sandpoint, Idaho, 83864, USA. Tel: Toll free: 800-440-5166

On a Delta flight many years ago, I overheard a conversation between an elderly lady and a deadheading flight attendant, who had just finished helping the duty crew with the meal service. The lady asked why she had done that since she was not on duty. She replied that she believed "whatever is good for Delta is good for me."

Gordon Bethune, architect of Continental Airlines' remarkable turnaround from its 1994 doldrums, must have heard a similar conversation somewhere during his illustrious career. …

Log in to your account to read this article – and millions more.