Air Transport World

Northwest Airlines.

Northwest Airlines will slash unrestricted coach fares for travel among four South Dakota cities and 10 destinations outside the state in a 6-month test to see whether the reductions of up to 59% will stimulate sufficient traffic to offset the yield dilution. The airline has a similar test underway in North Dakota.

Industry analysts estimate that the elasticity of business demand is-0. …

Log in to your account to read this article – and millions more.