Air Transport World

Orders improve Boeing's outlook.

A few days prior to the opening of the Farnborough Air Show, the people running Boeing Commercial Airplane Group probably were wishing that the biennial aerospace festival would just go away.

But just two days into the event, BCAG announced orders for more than $4 billion worth of new airplanes, assuring that the harried executives would climb aboard the new 777-300 they brought to the show and fly home happy, with no great loss of dignity.

Just days before, Boeing had lost British Airways as an exclusive customer when the airline split its huge $13.3 billion order between the Seattle manufacturer and Airbus Industrie (See "In Detail," page 27).

Then came the ouster of commercial airplane group head Ron Woodard following months of production delays, financial losses and sharp declines in the value of Boeing stock.

Woodard's Farnborough briefing chores were assumed by President and COO Harry Stonecipher and Bruce Dennis, BCAG vice president-marketing. …

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