Air Transport World

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British Airways' decision to ditch Boeing, its traditional supplier of narrowbodies, in favor of Airbus Industrie was the climax of a dogged 25-year campaign by the European consortium to catch this plum customer, the only major European flag airline to never have ordered an Airbus product. BA's commitment to the Boeing line became an especially sore spot in Toulouse after BA came into possession of 10 A320s in its late-1980s acquisition of British Caledonian. BA's then management, under Lord King and Colin Marshall,. steadfastly refused to add to that fleet.

Later, when BA went for long-haul fleet renewal and rejected Airbus's A330/A340 proposals, opting instead for the 777, relations between the two European companies hit rock bottom. …

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