Air Transport World

Yemenia working to regain market share.

Yemenia working to regain market share

It is ironic that Yemenia should not be reaping the full benefits of the enormous growth in tourism to North Yemen which has largely resulted from the national airline's promotional efforts. One of the few tranquil countries in the Middle East, the Arab Republic of Yemen now ranks high among the new destinations offered by tour operators to travelers who "have been everywhere.' Until recent years foreign airlines showed little interest in serving North Yemen and Yemenia carried almost all the international traffic. But when the tourist potential was appreciated foreign carriers started flying to the nation's capital, Sana's, using widebody equipment and boasting a standard of service superior to that offered by Yemenia on its Boeing 727/737 fleet.

Statistics tell the story. Last year Yemenia carried 295,000 international passengers, down from 318,000 in 1985 and 356,000 in 1984. International passenger load factors dropped to 48.9% in 1986 from 51% in 1985 and 55% in 1984. Domestic traffic, which Yemenia carries solely, has stagnated. In 1986 there were 104,000 domestic passengers compared to 108,000 in the previous year. Domestic passenger load factor was 57.8%, down slightly from 61.3% in 1985.

Effect on tourism

Yemenia's problems are largely due to a decline in economic conditions in the Middle East and the weakness of the Yemeni currency, the riyal, together with the foreign airline competition in the North Yemen market. …

Log in to your account to read this article – and millions more.