Air Transport World

Maersk Air diversifies to stay competitive in liberalized market. (commuter, helicopter operations, newer planes)

Maersk Air diversifies to stay competitive in liberalized market

Maersk Air, the Danish carrier based here is one of a number of smaller European airlines that has pioneered new areas under the freedom given by liberalization in Europe; but it also reflects some of the problems that beset small companies when they take on the giants in the business.

Part of the A.P. Moller (Maersk Line) Group whose main interests are in international shipping, Maersk was formed in 1967 and operations began in January 1970. Early equipment included Fokker F27s and Boeing 720Bs.

Bjarne Hansen has been president of Maersk Air for six years, and said that his first task was to get the airline "back on the right financial track.' One way to do this was to diversify, including establishing helicopter operations and setting up the Air Business commuter airline.

Hansen said he believed that an important aspect of profitability was keeping the average age of the fleet down. …

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