Air Transport World

Don't fence me in

All Nippon Airways is set for another assault on international markets and wants 50% of its RPKs from that traffic by 2000

James P. Woolsey

TOKYO - All Nippon Airways has just completed its first 10 years of struggle to establish itself as a major international airline.

After growing to dominate Japan's domestic airline market in its first 30 years of operation, ANA received Japanese and U.S. government permission to begin international operations in 1986. Its strong domestic base had made it the sixth-biggest passenger carrier in the industry, having flown nearly 25 million domestic passengers in 1985. The airline has been profitable almost every year of its existence. It also has been a private - stockholder-owned - company.

ANA went into the international-airline arena with gusto, ordering a sizable Boeing 747 fleet and establishing a policy of owning at least one hotel in all of its foreign stations. Service began in March, 1986, with operations to Guam, followed in a few months by nonstop service between Tokyo and Los Angeles and Washington. In the first 10 years, the route system expanded to 21 cities. The airline carried its 10 millionth international passenger in July, 1994. It carried 2.3 million international passengers in its fiscal year ended March 31, 1996, generating 13.5 billion RPKs. And growth is expected to be about 25% for the most recent fiscal year, ended March 31, when final tallies are made. …

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