Air Transport World

Canadian joins miles-for-cash club

Canadian Airlines International has launched an incentives program that allows businesses to buy Canadian Plus mileage points, which in turn can by awarded to employees or customers for loyalty or productivity.

The airline said that for as little as $3,000, a company car buy 100,000 points. These are given out either through customized reward vouchers provided by the airline or through custom PC software which allows a business to transfer points directly into the recipient's Canadian Plus account. …

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