Air Transport World

Hired hands

Established carrier needing managerial help or young airline with no professional staff, why not take on an analyst part time?

Airline analysts are always waxing poetic on the state of the industry. Their comments are seen frequently in this and other magazines. But providing commentary is just a sideline for the majority of them, who spend most of their time helping companies, even to the point of serving as ad hoc managers at Major, Regional and niche airlines.

For example, in early January, 1997, GRA Inc., a consulting firm formerly named Gellman Research Assoc. was hired as on-site managers by a new Malaysian airline, Air Asia. The Malaysian government mandated that Air Asia become the second international carrier to Malaysia Airlines. The problem: The government would not allow Air Asia to take personnel from MAS.

"We realized immediately that this carrier needed much more than a business plan," said GRA partner Frank Beradino. "A bridge was needed. …

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