Air Transport World

Jersey European: diversification and route rationalization pay off.

Jersey European: Diversification and route rationalization pay off London--Based at Exeter airport, in the west of England, Jersey European Airways is one of the new breed of young and thrusting British commuter airlines. It is moving towards viability against the background of a more liberal attitude towards route licensing which has been adopted over the past few years by the Civil Aviation Authority.

But there is more to JEA's viability than that. When its owners took over in November 1983, a company of the same name, it also acquired debts in the region of $3 million. Principles of tight management, high productivity of aircraft and staff, and route rationalization have since been applied, so that during the current fiscal the airline will carry around 150,000 passengers, and return its first operating profit.

Behind JEA is one of the biggest stockholders of high-class steel in Europe, if not the world, Walker Steel, based at Blackburn in the north of England. …

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