Air Transport World

British airways gets new image.

British Airways gets new image

British Airways unveiled its new livery on a Boeing 737 here with show-biz spectacular, seating its guests in a 200-seat theater--which then appeared to move down the hangar towards the freshly-painted airplane.

Everybody who saw the show was issued with a BA ticket for "flight 201,' the theme of the event being that aviation began in Britain in the year 1784 (when an eccentric Scot named James Tytler landed on a dung heap after a 20-minute ascent in a threadbare hot-air balloon from Edinburgh), and that the first year of the next 200 years was beginning with the launch of the new corporate image.

Although aviation purists might argue with that sweeping generality, it was certainly a big moment for BA, for the airline had never before had such a total revamp, involving not only exteriors and interiors of the aircraft fleet, but sales shops, tickets, ground-handling equipment, cutlery and crockery used in the cabins and thousands of stationery items from letter headings to visiting cards. …

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