Air Transport World

Manx Airlines on the right track.

Ronaldsway, Isle of Man--When Manx Airlines was formed in November 1982 it was very much a child of the rapidly changing airline industry environment in Britain, but in spite of increasing competition the company looks as if it is already turning the corner financially.

According to Terry Liddiard, director and general manager, Manx lost around 250,000 pounds sterling ($325,000 at the rate at this writing of $1.3 to the pounds sterling) in its first year of operations, but should report a similar amount in profit for 1984, barring unforeseen economic disasters. If this forecast remains correct, 49% of the shares will be floated on the market during 1985 for employes and the public, and the finance raised used to fund equipment.

The way towards the establishment of Manx Airlines was paved when between 1978 and 1980 British Airways withdrew from the routes which link this island lying midway between England, Scotland and Ireland as part of its efforts to reduce the horrendous financial losses which it was suffering at that time.

British Midland Airways, and the British and Commonwealth shipping group airline Air UK, moved in to fill the gap, but they too found it hard financial going, largely because they had the wrong aircraft for the routes, the wrong frequencies and were operating out of the mainland with only a poor understanding of the industry, tourism and politics of this little-known corner of the British Isles. …

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