Air Transport World

Britannia takes delivery of first European Boeing 767. (Britannia Airways)

Luton-- Britannia Airways became the first European operator of the Boeing 767 with the arrival at its base here in early february of the first of three series 200 aircraft which it has on order. The airline sees the 767 as a powerful new weapon in the increasingly hot battle for business in the British includsive tour market--that is, flying package vacationers at progressively cheaper rates to the sunshine resorts of the Mediterranean.

Not only does Britannia believe that its new aircraft--in an all-economy, 273-seat, 31 in. pitch configuration--gives it lower seat-mile costs than its many opponents in the U.K. IT market, but it is using the space and modern technology of the aircraft to woo the customers with little luxuries not normally enjoyed by cut-price travelers.

The airliner's twin aisles, with seating two-four-two across the fuselage, will simplify in-flight service, give passengers better access to the toilets, and speed boarding and deplaning, Britannia's executives said. …

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