Air Transport World

Outsourcing and the cycle. (airlines bear ultimate responsibility even when contracting out during cost-cutting cycles)(Editorial)

Business cycles come in a variety of forms. The most basic is the good business/bad business cycle, in which your company alternately suffers and benefits from external forces--the economic health of the region/world--the effects modified by company strategy.

There are the trendy business philosophies that cycle through with the regularity of a tide. Each is wrapped around a nugget of truth and generally claims to be an extension and a validation of the theory du jour that preceded it. But has anyone noticed that after 7-8 rotations, the philosophies seem to be just inventing new names for the same old stuff?

Then, there are the strategy cycles, which differ from the philosophy cycles by dealing with real-world things, while philosophies are not always so constrained. …

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