Air Transport World

Roodt's route.(South Africa's Alliance consortium carrier)

Alliance, southern Africa's consortium carrier, finds success flying to London while awaiting Indian and Gulf rights

KAMPALA--Nobody thought success would come easily for Alliance. The multinational airline flying the flags of South Africa, Uganda and Tanzania started operations last year (ATW, 9/95), after negotiations dating back to 1987 to form a cooperative venture under the name African Joint Air Services. Not until South Africa became interested in 1993 did AJAS come into being, although in greatly different form than that envisaged by its original planners.

With the Transnet group (owner of South African Airways) the largest shareholder, Alliance describes itself as an SAA associate in its promotional material--no mention of the other two partner airlines, Air Tanzania and Uganda Airlines. The limited success of Alliance can be attributed largely to the enthusiasm of the management team seconded from SAA, and the continuing support of the Uganda government, which was instrumental in convincing Tanzania that bringing South African interests into AJAS was the only way the venture could become a reality. …

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