Air Transport World

Getting up to speed.(VLM Airlines' marketing philosophy)

VLM Airlines' philosophy is that the business passenger's first demand is a timely delivery to the destination

LONDON--Freddy Van Gaever talks about "common sense," and "farmer's knowledge," and that spending "years at college [is] not necessary to know that people fly for speed."

Van Gaever, an ebullient Belgian in the Freddie Laker mold, with a long history in European civil aviation, during which he has made more than a few feathers fly among the industry's hierarchy, put his speed precept into practice through his VLM Airlines, which boasts more movements at London City Airport than any other.

The attraction to him of LCY is its proximity to the center of London, and its 10min. …

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