Air Transport World

SilkAir comes of age.(SilkAir to become regional adjunct of Singapore Airlines)

After several years of searching for a niche, Singapore Airlines' subsidiary believes it is firmly

SINGAPORE--Growing up in the shadow cast by a successful parent is no fun. Consider, for example, SilkAir, whose parent is none other than the world's most profitable carrier, Singapore Airlines. The normal adolescent growing pains of what still is a relatively young airline are magnified when compared with SIA, which seems to take a false step only rarely.

By contrast, SilkAir has searched for a niche since launch, as Tradewinds, in 1989 (ATW, 6/89). Its original purpose was to carry leisure travelers to nearby vacation spots, a mission that SIA was unwilling and unable to fulfill on its own, due to the unsuitability of its fleet and market orientation. …

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