Air Transport World

Public relations: British Airways. (Air Transport World's 1995 award)

Normally, a company's public relations office and its efforts are disregarded, or at best, simply taken for granted. However, in today's constantly changing world of airline competition, getting its message across to the traveling public is becoming ever more important for an airline.

The 1995 ATW Public Relations Award goes to British Airways, which has become famous for getting its message out around the world.

Historically, British Airways has been in the forefront of public relations, promoting itself both on the corporate-- strategic--and tactical levels, covering its wide range of 'brand" products.

The success of its public relations efforts can be laid directly to the encouragement and full support of its chief executive, Sir Colin Marshall. …

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