Air Transport World

Market development award: Martinair. (Martinair Holland N.V.)(Company Profile)

There are times when the outstanding success of an airline makes it deserving of an ATW award but the nature of its operations and the special niche it serves cause difficulty in determining just which award it should receive.

Martinair Holland is such an airline. After great deliberation, Martinair was chosen to receive our Market Development Award for 1995. The instruction book that ATW editors use to select each year's winners describes the Market Development Award as going to an airline that has penetrated a new market and "done exciting things." It also requires that the airline be successful in its market development ... something that will last.

Initially, we considered our Cargo Development Award. …

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