Air Transport World

The forgotten passenger.(Editorial)

When is it enough? How do you determine when you've cut and pared, and downsized, and outsourced, and done all of the other things a smart manager must do to remain competitive, and you can sit back and say:

"There, that's it. What remains is correct for this time, for this market?"

This is the question confronting airlines that were among the first to take the path to downsize and remained in the vanguard. The ability to see the bottom is not as critical as the decision to begin the process. But failure to transition from shrink to steady state at the right time will squander inertia built up during the drive to assemble an efficient organization.

The question is not whether the time has come to stop innovating, finding new ways to do jobs more efficiently or with fewer people. …

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